How to
Successfully Use
Video for Marketing
Video Marketing
The internet keeps evolving and
recently has made home-made-videos a great way to advertise and get
lots of traffic to your site. Easy to make, powerful to watch
and sort of viral in nature, you will do well to add video .
How do I make
a video?
There are a couple of ways to make
a video for your marketing campaign.
-
Use a movie camera:
This sounds obvious and probably is easy for any teenager to
understand. Loading a video from a movie camera onto your
PC is pretty commonplace these days. So, if you have a
teenager handy, ask him/her how to do this!
-
Use supplied Windows
software:
Although this sounds daunting, it is probably the easiest way to
put together a video if you don't have a digital video camera.
-
Hire someone: Not
trying to be facetious here... If you are technologically
challenged, don't hesitate to hire someone to do your video for
you. Should not cost too much in this day and age.
Tell me about the
"Windows software"
There is a piece of software on your PC called
Windows Movie Maker. On my PC, it is located at "C:\Program
Files\Movie Maker\moviemk.exe" It may be in a different place on
yours. If you can't find it, go to
http://www.download.com and
search for "Windows Movie Maker" and download it from there (Free)
Now, make a PowerPoint presentation with your
basic points you want your movie to say.
Save the PowerPoint as a File Type = JPEG
(.jpg). This will save each PowerPoint slide as a different
picture.
Now, open up your Windows Movie Maker software,
find the JPEGs and move them into the Movie Maker software. Pull
them down to the movie maker line in the order you want them.
Now, click on the "Add Audio" button. Using your
PC microphone, record your audio presentation using your PowerPoint
slides and talking through all the points. When done, save it! (If
you are like me, you will have to do this a half dozen times to get
the timing right so the pictures don't go to the next one before you
are done talking to them.
Obviously this is a pretty sketchy outline... You
will have to learn this yourself but let me tell you, it was really
simple when I did it for the first time.
Last thing to do is to find a piece of software
called Dr. DivX. But it or get a free download. Might cost you $20
or so. What it does is compress your video and change it from
Microsoft's proprietary format to one that YouTube and all the other
video sites love.
Upload your new video to your new YouTube
account, choose appropriate keywords, and watch what happens.
What are key
points to remember about video marketing?
-
Keep videos simple and to the
point. Don't try to cram too much info into the video.
-
Make sure you have a 'call to
action' to tell the viewer what you want him to do next.
Remember, the video is just one step in your multi-step
marketing campaign.
-
Don't try to be too fancy by
adding music, backgrounds, flying in words and stuff like that
in your videos. Remember, you are trying to get a message
across, not wow the prospect with your video expertise!
-
Keep videos under 5 minutes for
prospecting, longer for informational videos for training.
Viewers will not stay around long do 'get in and get out' with
your message and call to action
Related
ideas
Once you start collecting prospect information
from your video marketing efforts, you will want to followup
with those people to generate "Interest, Desire and Action" for them
to buy your product or service right? Well, if you can't
collect their email address for your
autoresponder as we suggest
strongly, the backup is that you get the prospects phone number.
One thing to think of is if you start getting
hundreds to thousands of prospects, you will not be able to call
them all back... especially enough to close sales on them all.
Again, we can let technology assist in taking the burden off of you
to make thousands of phone calls. Let machines do it and give
them your follow-up recorded message. Well, there are two cool
services (maybe more) that let you follow-up with folks via phone...
but you don't have to call them all.
VoiceShot and the
Phone
Broadcast Club both let you put in lists of phone numbers
and record a message and the system sends it to them all...
automatically. How cool is that?
Enjoy your new-found video marketing
knowledge and profits!
Listen to this
short audio recording to understand the importance of
establishing an Email Marketing Campaign to add to your bottom line.
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