How to Use and
Profit From
Targeted EMail Marketing
Targeted EMail Marketing
Every business can benefit from a
targeted email marketing campaign. By 'targeting' your email
campaign, you will hit only people interested in your product or
service. The click-through or order rate will be much higher
due to the targeting.
How does a
targeted email
marketing campaign work?
Targeted email marketing is simply another
way to advertise your products, services and business to gain
additional income. The basic idea is to advertise or use
advertising services that can tailor your marketing campaign to only
those prospects who have already asked for your product or service
or who have recently bought similar products or services from
others.
Is a targeted email
marketing campaign legal?
Targeted email marketing
legal if you do
it as described above. The key is to get a person to voluntarily
release their contact information to you with the knowledge that
they will be receiving information from you via email on subjects
you describe. As long as you don’t abuse that trust and privilege,
you can continue to send emails to that person for as long as you
like on the subject matter you have agreed to. Always keep
your topics relevant to that which your subscribers expect. If
your free targeted email marketing campaign is supposed to be about
"Mike's Pizzaria" and you send an email to them about discounts at
"Joe's Hardware", you might disappoint your readers. Use your
targeted email marketing campaign responsibly for best results.
Give your prospects what they signed up for all the time.
How do I use a
Targeted EMail Marketing Campaign?
Working with a
professional service or marketing firm, you will
collect the contact information from your prospects into what is
called an autoresponder. An Autoresponder is a very simple
piece of software that you use via your web browser (like Firefox or
Internet Explorer). The prospect's information is collected
usually by a form on a website (see below for an example) where the
prospect will put their name in and get the information back via
your free
eMail opt-in campaign. The person’s information goes into the autoresponder which can be preprogrammed to send
out emails at specific times on subjects of interest to your
potential clients.
Who uses
targeted email
marketing?
Every business should! If you have products or services to sell
and want more customers and more sales, you should use a targeted
email marketing campaign to
get their email address and name and permission to send them your
information in the form of a free email newsletter. This way, you can send out special offers, product
information, company information, news, etc. as you agree to and
make
more sales. Realtors, barbers and hair salons, product
stores (Walmart, Target, etc.), restaurants and more all use
targeted email marketing campaigns to pad their bottom line. Every small
business can use targeted email marketing successfully. The
possibilities are endless!
Listen to this
short audio recording to understand the importance of this
article and how you can benefit.
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