How to Use and
Profit From
Permission EMail Marketing
Permission EMail Marketing
Every business can benefit from a
permission email marketing campaign. By 'getting permission'
for your email marketing campaign, you will send info only to people
interested in your product or service. The click-through or
order rate will be much higher due to the permission-based approach.
How does a
permission email
marketing campaign work?
Permission email marketing is simply another
way to advertise your products, services and business to gain
additional income. The basic idea is to advertise or use
advertising services that can tailor your marketing campaign to only
those prospects who have already asked for your product or service
or who have recently bought similar products or services from
others.
Is a
permission email
marketing campaign legal?
Permission email marketing
is legal if you do
it as described above. The key is to get a person to voluntarily
release their contact information to you with the agreement that
they will be receiving information from you via email only on subjects
you describe. You can continue to send emails to that person for as long as you
like on the subject matter you have agreed to, as long as you don’t
abuse that trust and privilege. Always keep your topics
relevant to that which your subscribers expect. If your
permission email marketing campaign is supposed to be about coupons
and discounts from "Mike's Pizzaria" and you send an email to them
about hardware specials at "Joe's Hardware", you might disappoint
your readers. Use your permission email marketing campaign
responsibly for best results. Give your prospects what they
signed up for all the time.
How do I use a
Permission EMail Marketing Campaign?
Using the expertise of your
marketing department or a third part expert marketing firm, you will
collect the contact information from your prospects into what is
called an autoresponder. An autoresponder is a very simple
piece of software that you use via your web browser (like Firefox or
Internet Explorer). The prospect's information is collected
usually by a form on a website (see below for an example) where the
prospect will put their name in and get the information back via
your free
eMail opt-in
autoresponder. The person’s information goes into the autoresponder which can be preprogrammed to send
out emails at specific times or on an ad-hoc basis on subjects of interest to your
potential clients.
Who uses
permission email
marketing?
Every business should! If you have products or services to sell
and want more customers and more sales, you should use a permission
email marketing campaign to
get their email address and name and permission to send them your
information in the form of a free email newsletter. This way, you can send out special offers, product
information, company information, news, etc. as you agree to and
make
more sales. I get emails from Target, Sears, Microsoft,
Dominoes, Quiznos, Merchant Tire and more. They all use
permission email marketing campaigns to pad their bottom line. I
gave them permission to send me their emails and they do. Every small
business can use permission email marketing successfully. The
possibilities are endless!
Can home businesses use permission email
marketing effectively?
The answer is a resounding YES. Home
businesses that can be marketed on the internet are perfect for a
permission email marketing approach. There are hundreds of
places to advertise cheaply and effectively on the internet to get
opt-in prospects for permission based email marketing campaigns.
Listen to this
short audio recording to understand the importance of this
article and how you can benefit.
|
