How to Use and
Profit From
Opt-in EMail Marketing
Opt-in EMail
Marketing
Every business can benefit from a
opt-in email marketing campaign. By 'getting opt-in prospects' for
your email marketing campaign, you will send info only to people
interested in your product or service. The click-through or order
rate will be much higher due to the opt-in-based approach.
How does a
opt-in email marketing campaign work?
Opt-in email
marketing is simply another way to advertise your products, services
and business to gain additional income. The basic idea is to
advertise or use advertising services that can tailor your marketing
campaign to only those prospects who have already asked for your
product or service or who have recently bought similar products or
services from others.
Is a opt-in
email marketing campaign legal?
Opt-in email
marketing is legal if you do it as described above. The key is to
get a person to voluntarily release their contact information to you
with the agreement that they will be receiving information from you
via email only on subjects you describe. You can continue to send
emails to that person for as long as you like on the subject matter
you have agreed to, as long as you don’t abuse that trust and
privilege. Always keep your topics relevant to that which your
subscribers expect. If your opt-in email marketing campaign is
supposed to be about coupons and discounts from "Mike's Pizzaria"
and you send an email to them about hardware specials at "Joe's
Hardware", you might disappoint your readers. Use your opt-in email
marketing campaign responsibly for best results. Give your
prospects what they signed up for all the time.
How do I use a
Opt-in EMail Marketing Campaign?
Using the expertise of your
marketing department or a third part expert marketing firm, you will
collect the contact information from your prospects into what is
called an autoresponder. An autoresponder is a very simple piece of
software that you use via your web browser (like Firefox or Internet
Explorer). The prospect's information is collected usually by a
form on a website (see below for an example) where the prospect will
put their name in and get the information back via your
free eMail opt-in
autoresponder. The person’s information goes into the
autoresponder
which can be preprogrammed to send out emails at specific times or
on an ad-hoc basis on subjects of interest to your potential
clients.
Who uses
opt-in email marketing?
Every business
should! If you have products or services to sell and want more
customers and more sales, you should use a opt-in email marketing
campaign to get their email address and name and opt-in to send them
your information in the form of a free email newsletter. This way,
you can send out special offers, product information, company
information, news, etc. as you agree to and make more sales. I get
emails from Target, Sears, Microsoft, Dominoes, Quiznos, Merchant
Tire and more. They all use opt-in email marketing campaigns to pad
their bottom line. I gave them opt-in to send me their emails and
they do. Every small business can use opt-in email marketing
successfully. The possibilities are endless!
Can home
businesses use opt-in email marketing effectively?
The answer is a resounding YES. Home businesses
that can be marketed on the internet are perfect for an opt-in email
marketing approach. There are hundreds of places to advertise
cheaply and effectively on the internet to get opt-in prospects for
opt-in based email marketing campaigns.
Listen to this
short audio recording to understand the importance of this
article and how you can benefit.
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