What is an autoresponder and where
do I get one that is easy to use and doesn't cost much?
What is an
autoresponder
An autoresponder is a software program that does two things
-
Let's you as a business person
keep in contact with your customers or potential customers by
email.
-
Allows you to keep track of all
of your contacts with a management system that automates most of
that process.
What are the functions of an autoresponder?
Some of the functions that an autoresponder can do for your business include:
-
Create, Save, Schedule &
Send Emails
The emails in your autoresponder system are your sales
letters that are sent to the people who give you their contact
information. You can send them in a series on a scheduled
basis or on a special occasion (sales or holiday) or send to
part of or the whole group with a special message.
-
Contact Management
Keep track of who is receiving your email letters, which
letters they have received and which letter they will see next,
name, address, phone (if needed.) and much more info on each
contact.
-
Create forms
Pull in prospects from web pages that let people
opt-in to your autoresponder
-
Track your advertising
Determine what is working and what is not to maximize your
marketing effectiveness
-
Track effectiveness
Know the effectiveness of your emails. By showing open
rates and other tracking mechanisms, you can find out which
emails are being read and which are not to maximize the
effectiveness of your campaign. Track your email
message open rates and click-through's. Know exactly which
messages are converting into sales for you.
How
does the autoresponder work?
The autoresponder is simply a
software driven program that performs functions for your
marketing campaign. Easy to
use, cheap and reliable,
autoresponders are a key element in your
successful marketing campaign. The autoresponder is based on a
database that keeps track of your customers and prospects and the
emails that you have or will be sending to them. You can move
clients from one campaign to another, delete them, etc. using the
graphical website interface provided by the autoresponder company.
Who uses an
autoresponder?
Surprisingly, there are thousands
of companies that use autoresponder to communicate with customers
and clients. Names you recognize like Quiznos, Silver Diner,
Wegmans, Safeway, the NFL, and hundreds of others all use
autoresponders for marketing to their customers and prospects.
Many spend thousands of dollars per month for this service with prices
increasing as you get more contacts into your autoresponder. But, there are excellent firms out there that provide reliable and easy
to use autoresponders for next to nothing.
Here are a few different types of businesses that
can benefit from using an autoresponder.
This site highlights my favorite benefit laden
autoresponder that is fairly priced.
What are the
benefits of email
marketing with an autoresponder?
The benefits of using your own
autoresponder to automate your email
marketing campaign are huge:
-
Build Your E-Mail Marketing
Lists.
Every professional marketer knows: The Profit Is In The
List. Use autoresponder tools and training to build, manage,
and profit from your own lists.
Start Today!
-
Sell More In Less Time.
Automate your e-mail marketing.
AutoResponders help you efficiently follow up with prospects
and convert more prospects in to sales.
-
Publish Your Own Online
Newsletter.
Launch regular email newsletters and e-mail marketing
campaigns with powerful email templates and html editor.
-
Increase Customer Loyalty.
Keep your customers coming back with email updates and
notifications.
-
Reduce Overall Marketing
Costs.
Launch powerful and compelling e-mail marketing campaigns
for pennies on the dollar compared to direct mail and other
traditional media.
-
Followup with your clients
Keep them informed about your products and/or services
(Studies show that 80% of all sales occur between the 5th and
12th contact.)
-
Create extra cash
Add to your bottom like with special offers
you make without added marketing expense
-
Increase sales
More profits from recommend
product sales.
-
Clear excess inventory
Create "Special Sales" or other one-time email
sales
-
Increase customer loyalty
Remember birthdays or other
holidays with special offers from your autoresponder
-
Get new clients
Collect new prospects solely from your email marketing campaign.
Listen to this short
audio recording to understand the importance of
autoresponders and how you can benefit.
|